A small design studio specialising in beautifully simple visual design. Working with companies to create UI, UX and brand for digital products.

OUR GUIDING PRINCIPLES

01

Beautifully simple design

We believe that design is a powerful vehicle for change; wether that is changing your brand preception or improving the usability of your digital product, this can all be achieved through rigorous crafted design.

02

One to infinity

We work both small and large, wether you are a one person band or a large corporation our ways of working, level of detail and care for your project are the same.

03

Solutions to problems

Sometimes the job is to just create something beautiful but most of the time it’s to create clear and simple solutions to complex problems. Through our partnership with Obvious Institute we use research, data and experience to distil problems down to the simplest and most appropriate solution.

04

Clarity through reduction

Our founding principle and the reason for our name. We believe design shouldn’t be over-engineered, it should be reductive in output and productive in experience, stripped of any unessecary elements to focus on clear and defined goals. The best design involves the
least design possible.

OUR CAPABILITIES

Digital

Websites, Product Design, E-commerce, Design Systems, iOS & Android Apps, Service Design, Roadmapping, User Interface Design, User Experience Design, AR/Experimential

Brand

Naming, Identity, Tone of Voice, Positioning, Guidelines,
Design Systems, Art Direction, Motion Design, Layout

Engineering

Website Development, Application Development, Quality Assurance, Testing, Prototyping, CMS Implementation, Shopify, Craft CMS, Wordpress

Strategy

Competitor Analysis, Audits, Analytics, UX Analysis, Planning, User Flows

Support

Refinement, Future Planning, Learnings, Maintainance,

WE HAVE PRODUCED WORK FOR

Amazon, Vodafone, Brown Thomas, Arnotts, Northern Ballet, Radio.co, Nomad Barber, Baudoin & Lange and more.

Talk to us about a project
greg@aldap.co.uk

AsLittleDesignAsPossible™

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